Why SMS Marketing?
Because it Works! Let the numbers speak.
SMS outperforms email and social media in open rates, CTR, response rates, and conversions, and is best for immediate engagement.
Open Rates
Open rate refers to the percentage of messages that are opened by recipients after being delivered. It is a key metric in marketing, indicating how effective your strategies are in capturing attention.
Most people open text messages within 3-5 minutes of receiving them, making SMS an ideal channel for time-sensitive promotions, appointment reminders, and sales notifications.
Response Rates
Message Response Rate refers to the percentage of recipients who reply to a message after receiving it. It is a crucial engagement metric in SMS marketing, email campaigns, and chat-based communications.
Conversion Rates
Message conversion rate is the percentage of recipients who take a desired action after receiving a message. The action could be: clicking a link, making a purchase, booking an appointment, signing up for an event, replying to the message, etc.
SMS and messaging channels have higher engagement rates than email, making them powerful tools for driving direct sales and customer loyalty.
Customer Engagement Time
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SMS: Read within 3 minutes on average
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Email: Can take hours or days (if opened at all)
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Social Media: Posts may not be seen due to algorithms
Preferred Communication Channel
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SMS: 75% of consumers want to receive SMS offers
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Email: People are overwhelmed with emails, and 50%+ are ignored
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Social Media: Good for awareness but less effective for direct response
SMS outperforms email and social ads with 98% open rates and instant delivery, ensuring your message is seen within minutes. Unlike cluttered inboxes and ad-saturated feeds, SMS delivers direct, personal, and high-converting engagement - driving faster responses and better ROI.